“Developing a single underlying system that allows for a unified experience across platforms and device sizes. Mobile precepts are fundamental, but touch, voice, mouse, and keyboard are all ﬁrst-class input methods”. A product is accessible when all people — regardless of ability — can navigate it, understand it, and use it to achieve their goals. A truly successful product is accessible to the widest possible audience.
“The foundational elements of print-based design—typography, grids, space, scale, color, and use of imagery—guide visual treatments. These elements create hierarchy, meaning, and focus. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create a bold and graphic interface that immerse the user in the experience…”
“Motion respects and reinforces the user as the prime mover. Primary user actions are inflection points that initiate motion, transforming the whole design.All action takes place in a single environment. Objects are presented to the user without breaking the continuity of experience even as they transform and reorganize…”
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